Abstract

The main objective of this theoretical essay is to approach the hermeneutics of innovation strategy. This work is based on Contingency Theory, which studies the understanding of the external phenomena that drive the internal variables of the organization's performance. The exploratory methodology takes a qualitative approach, using content analysis. It proceeds from a pre-analysis phase to a bibliographic survey, and then explores the material, which comprises a categorization of the relevant data to extract and understand their essence and effectively treat the data results. The thematic hermeneutics, strategy and innovation are connected in a process of convergence and divergence, enabling reductionism to extract the substantive details that provide an overall in-depth interpretation. The results show that the hermeneutic method works as a tool for understanding the dimensions of the organization, allowing strategies directed to innovation to be elaborated with future relevance in mind.

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