How and Why Some IssuesSpread Fast in Social Media
Journal Title: Online Journal of Communication and Media Technologies - Year 2015, Vol 5, Issue 1
Abstract
This paper brings together current insights from various disciplines into the spreading of social media posts.By astructured literature review of peer-reviewed literature 39 recent articles on diffusion in social media were located. The search spanned 10 years, although all the papers found were published after 2009, indicating that the examination and observation of spread patterns in social media is still in an early stage. The analysisfocused on spread patterns and factors that may explain how rapidly issues spread in the online environment. Based on the findings, from an organizational perspective a model is constructed and directions for future research are suggested.The model focuses on characteristics of the issue, of the social media involved, actor resources and general factors. A better understanding of how social media posts spread helps organizations to be prepared for upcoming issues and crises, such as launching early rumour detection to prevent losses in organizational and brand image.
Authors and Affiliations
Boyang Zhang| University of Jyvaskyla, Finland, MaritaVos| University of Jyvaskyla, Finland
Keywords
Related Articles
- EP ID EP10021
- DOI -
- Views 315
- Downloads 15
Appraisal of Mass Media in Reporting Domestic Research Results: Ethiopian News Agency (ENA) and Walta Information Center (WIC) in Focus
The aim of this research is to analyze news coverage of two wire services in Ethiopia, namely ENA and WIC. The research also appraises the role of these news media in relation to the contribution of local research diss...
The Influence of Online Anime towards Children
Online anime has been a major influence towards the growth of children in Malaysia. Therefore this study investigates the online anime that influence children in their everyday lives. The study also discusses the influ...
Sojourners Inter-Cultural Communication Competence in Ethiopia: The Case of Amhara National Regional State (ANRS)
The purpose of this research focuses on the sojourners inter-cultural communication competence at the highest tourist destination sites in ANRS,Ethiopia. Qualitative research methodology is employed. Interview and obse...
The Possibility of a Transnational Public Sphere & New Cosmopolitanism within the Networked Times: Understanding a Digital Global Utopia: “Avaaz.org†and a Global Media Event: “Freedom Flotillaâ€
The 19th and 20th centuries have been structured with full of struggles to reshape and define a new state model. Each territory fought for specifying its own dimensions, rules and regulations, values and certain ways of...
Equality through the Internet? Communicating Digital Inequality and the Identity of Youth in Turkey
This study aims to contribute to the literature on the relationship between the internet and youth, going beyond the binary axis of the opportunities and threats. The authors question the homogeneity of youth. The auth...