HOW DO STUDENTS PERCEIVE SOCIAL MEDIA ADVERTISEMENTS? : AN EMPIRICAL STUDY
Journal Title: IJAR-Indian Journal of Applied Research - Year 2019, Vol 9, Issue 9
Abstract
Social media is changing the way information is communicated to and from people around the world .The use of social media in our daily life has increased nowadays especially with the youth. It also serves as an great medium of advertisement for marketers to target the exact population for their products. Internet is the fast developing medium, the customers and the online retailers have to understand the importance of analyzing and identifying the factors influencing the customers, what/when they decide to purchase on the internet is vital because the new virtual market will bring significant difference to the customers. The social media sites target customers and provide service globally by using various websites. While advertisements on social media are very popular nowadays, it is a question how the users perceive them. This research attempts to investigate the perception of social media marketing through the social media sites. The present study is undertaken to determine the consumer perception towards social media advertisements with special reference to the students
Authors and Affiliations
D. Padmavathi, P. Deepa
Keywords
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