Identification of the Drivers of Green Business Model. A case study on Iran
Journal Title: Religación. Revista de Ciencias Sociales y Humanidades - Year 2019, Vol 4, Issue 13
Abstract
Business models have received much attention in recent years due to their importance in the fundamental logic of every company. Green (sustainable) business Model incorporates a triple bottom line approach and considers a wide range of stakeholders’ interests, including the environment and society. They are important in driving and implementing corporate innovation for sustainability can help embed sustainability into business purpose and processes, and serve as a key driver of competitive advantage. There are various drivers for an organization which plays a vital role in its implementation. This research aims at identifying the drivers of the green business model in Iran and developing a model of these drivers using Grounded theory and testing the model using structural equation modeling technique. (PLS) The identification and validation of the models provide better knowledge to decision-makers in government to develop policies and prioritize them to facilitate green business Model adoption and diffusion. The findings reveal that business models undergo constant change, and that sustainability plays a central role, both internally and externally. The results gained to allow for a deeper understanding of the motivational aspects and drivers needed in developing business models for sustainability, serve as a solid basis for further research in this field.
Authors and Affiliations
Nasser Azad, Farkhondeh Mortaz Hejri, Jamal Jamal Aghayari
Keywords
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