Identify the Technological Risks of the New Product Development Process and Prioritize by the Analytical Network Process (ANP)
Journal Title: Roshd-e-Fanavari - Year 2018, Vol 14, Issue 53
Abstract
Nowadays, Organizational survival depends on the tendency toward new products and the use of new ways to create them. Developing new product is a process through which a new product or a service is offered to the customers. More precisely, the new product development process involves using resources and capabilities to create a new product or improve an existing product. Given the shorter life cycle of products and technology developments, new product development process in the growth, survival, and competitiveness of the utmost importance. There are several risks during new product development process; that in general, are divided into three major categories: technological risks, organizational risks, and marketing risks. According to studies, the technological risks are one of the most important risks. Perceived technological risk refers to a firm’s inability to completely understand or accurately predict some aspects of the technological environment as it relates to NPD projects. Hence identifying and reducing these risks helps to increase the success rate of the new product development process. In this research, by reviewing the literature on the areas of the new product development process, risk and risk management, 20 types of common technological risks in new product development process are extracted from the literature and using a number of experts from Malek Ashtar University of Isfahan who are specialized in this field, they are prioritized by the Analytical Network Process (ANP).
Authors and Affiliations
Abolfazl Mirza Ramezani, Seyed Mahdi Golestan Hashemi, Seyed Mohammad Masoud Naserian
Keywords
Related Articles
- EP ID EP392192
- DOI 10.7508/jstpi.2018.01.003
- Views 65
- Downloads 0
Identifying the Effective Factors of Fast-Growth Companies: The Case of “Behestan Daru” Co..
"The objective of this paper is to identify the factors affecting the fast-growing companies. Based on the conceptual framework and literature review, this paper reviews four dimensions identified as the main factors of...
Designing a Conceptual Model of Entrepreneurial Competencies of Entrepreneurial Universities’ Graduates
Nowadays, entrepreneurship and the related issues receive special attention in higher education. It is expected that after few years of study at university, the graduates have significant difference with people with no a...
Effects of the Knowledge-Based Economy on the Science and Technology Corridors
"knowledge-based economy based on acquisition, production, distribution and utilization of knowledge in all economic activities. In this economy the need for innovative companies are very obvious because these companies...
"Explaining Organizational Ambidexterity As a New Concept in the Management of Knowledge Based Organizations
"organizational ambidexterity as a new managerial construct has been proposed in recent years. This concept is entering into the field of technology, innovation, entrepreneurship, organizational behavior, organizational...
Knowledge Intensive Firms DNA
Today's, business environment arestrongly influenced by theknowledge basedeconomy and the emergence of knowledge-intensive firms is common. The firms that focus on knowledge, technological innovation and its commercializ...