Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)
Journal Title: International Journal of Innovation in Marketing Elements - Year 2022, Vol 2, Issue 1
Abstract
The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard questionnaire of parameters from "A unique taxonomy of smart sustainable city metrics," which was randomly distributed. In addition, descriptive and inferential statistical techniques were used. Spss software is also used to analyze data using descriptive statistical methods and conclusions from sample tests and Friedman ranking tests, as well as to execute Econometric operations. The findings suggest that all of the variables affecting the improvement of a sustainable smart city in Tabriz have a direct and relatively strong relationship, with four variables affecting the marketing of a sustainable smart city. The socio-cultural parameter, which has an average rank of 3.80, the governance parameter, that has an average rank of 3.18, the second parameter, the environmental parameter with rank of 2.03, and the economic parameter, with rank of 1.00, all impact on the improvement of a sustainable smart city marketing.
Authors and Affiliations
Paria Samadi-Parviznejad,Zahra Soltani,
Keywords
Related Articles
- EP ID EP711356
- DOI -
- Views 88
- Downloads 1
Investigating the Impact of Digital Marketing and Its Effectiveness on Career Growth through Export Performance (Case Study of Top Commercial Companies in East Azerbaijan Province in Iran)
The issue of growth is one of the fundamental issues in economics, which is very important both from a micro and macro perspective. It is no secret that in order to achieve sustainable growth, exports are one of the most...
Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach
This paper examines the simulation method as one of the future prediction techniques. In this article, while examining the concepts related to futuristic studies, one of the powerful tools in this field is introduced. Ex...
Social Media Marketing Strategies Based on CRM Value Chain Model
Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the...
Identify and Neutralize Negotiation Tactics and Tricks
Developed and industrialized countries of the world, along with economic, scientific, technological and industrial progress, have also achieved significant progress in the development of the science and technology of neg...
Business Intelligence Analysis in Small and Medium Enterprises
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining...