IMAGE-FORMING STRATEGIES OF ADVERTISING INFLUENCE ON THE EXAMPLE OF “COCA-COLA” SLOGANS

Abstract

Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has been reconstructed. The content of the image-forming strategy is shown on the example of the “Coca-Cola” slogans.

Authors and Affiliations

Maria Zinovieva

Keywords

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  • EP ID EP315736
  • DOI -
  • Views 86
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How To Cite

Maria Zinovieva (2017). IMAGE-FORMING STRATEGIES OF ADVERTISING INFLUENCE ON THE EXAMPLE OF “COCA-COLA” SLOGANS. Международный научный журнал "Интернаука", 1(7), 55-59. https://europub.co.uk./articles/-A-315736