IMAGE-FORMING STRATEGIES OF ADVERTISING INFLUENCE ON THE EXAMPLE OF “COCA-COLA” SLOGANS
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 1, Issue 7
Abstract
Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has been reconstructed. The content of the image-forming strategy is shown on the example of the “Coca-Cola” slogans.
Authors and Affiliations
Maria Zinovieva
Keywords
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- EP ID EP315736
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