Imagined Image: Exploring imagination surrounding colonial and contemporary exotic representations
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2015, Vol 3, Issue 1
Abstract
In order to understand the relation of the visual and graphic representation with the world order viewed by the colonizer's gaze, picture postcards have to be studied as a political medium carrying misrepresented and exaggerated exotic image of the colonized nation to foreign land. The trajectory of the paper analyses Victorian England's Pear's soap advertisement spree, with its overarching ambition to clean and white-wash the white society, and its aim of polishing self image of the whites. Studying the images, with almost occult projection of transparent soap in a black man's hand, these graphics foreground and echo the images seen on popular postcards of the time. A comparative observation is made of the advertising images, colonial postcards (of India) and post-colonial contemporary postcards. Repetition of representation is studied along some minor motifs like representation of women etc. Major argument running through it is an effort to study the no-exit negotiable space of representation that India has succumbed to, and is projecting itself through colonizer's gaze.
Authors and Affiliations
Armeen Kaur Ahuja
Keywords
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