Imbuing the Supply Chain with the Customers Mind: Todays Reality, Tomorrows Opportunity
Journal Title: Edelweiss Applied Science and Technology - Year 2019, Vol 3, Issue 1
Abstract
This paper introduces a new approach to understanding the mind of the customer with the goal of optimizing the supply chain by creating, marketing and then delivering what the customer(s) want. The underlying notion is that for every product one can discover groups of people with defined preferences for the product and defined messages which drive expected purchase. The approach divides into two parts, knowledge development through Mind Genomics experiments and mind-set sequencing through the PVI (Personal Viewpoint Identifier). The paper shows data for six flavored beverages, the creation of mind-sets and the creation of the PVI to drive the messaging and thus purchase of each product. The paper finishes with the prospects for the world of product design and marketing when one can rapidly discover these product-specific mind-sets and the messages which excite each mind-set.
Authors and Affiliations
Howard Moskowitz, Attila Gere, Yeshaya Danny Moskowitz, Robert Sherman, Yehoshua Deitel, Divya Nagarajan and Petraq Papajorgji
Keywords
Related Articles
- EP ID EP678506
- DOI https://doi.org/10.33805/2576-8484.170
- Views 176
- Downloads 0
Opinion Article: Articular Cartilage: Lamellar-Repulsive Lubrication of Natural Joints by Zenon Pawlak
This monograph attempts to explain a new joint lubrication mechanism with surface active phospholipids as a lubricant. It provides studies of the principles of cartilage (smart material) of biological micro- and Nano tri...
Essential Oil and Its Antimicrobial Activity from Ethiopian Acokanthera schimperia
Background: Acokanthera schimperia is a medicinal plant, which has been used by traditional healers as a curing agent in Ethiopia. Objective: The constituents of the essential oil, which was extracted from the leaves of...
Providing Water to the Plants Automatically Using Microcontroller
In current situation, the field of agriculture farmers is facing major problems in watering their crops. It’s because they are not aware of about the availability of the power. Even if it is available, they need to pump...
Review on Dye-Sensitized Solar Cells (DSSCs)
Our planet’s community largely depends on a snug energy supply, and non-renewable energy such as fossil fuel has been serving as the most trustworthy energy source from its discovery time of 1673 till to the current cent...
Asymptomatic Hemangioma of the Duodenum
Hemangiomas of the small bowel are exceedingly rare benign tumors. When diagnosed they are found in the setting of an acute gastrointestinal bleeding, but can also be involved in intussusception, obstruction, and cause p...