IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
In this digital era, application of newly developed information technologies into practical life is an integral part of any marketing team in all sectors. Due to the increasing technological miniaturization and mobility, the behaviour of potential customers and companies in accessing online available data is changing. The dominance of mobile access to the information content on the internet was noticed by search engine companies, and new criteria take into account if sites are mobile optimized. The digital presence of the company or product and their positioning is one of the factors that affects the brand awareness and attracts the attention of potential customers and business partners. This study examines available methods of mobile optimization and possibilities of implementation of AMP webpage format tailored for mobile devices, and examine the issue of its application for corporate marketing on example of Visegrad countries. One of the implications related to brand management is that the earlier the AMP is implemented, the greater the chance for a better visibility, as the result of Google’s institutional memory.
Authors and Affiliations
Andrej Miklošík, Peter Červenka, Ivan Hlavatý
Keywords
Related Articles
- EP ID EP174397
- DOI -
- Views 105
- Downloads 0
IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES
In this digital era, application of newly developed information technologies into practical life is an integral part of any marketing team in all sectors. Due to the increasing technological miniaturization and mobility,...
BUILDING BRAND COMPETITIVENESS THROUGH CSR IN SMES
The Corporate Social Responsibility has played significant role in brand management in recent years and as was shown in a lot of case studies and papers on this topic, it has huge impact on building stakeholder value. Th...
MARKETING RESEARCH OF DIGITAL LIFE OF BANK CLIENTS
The current development of information technology significantly transforms the marketing behaviour of economic subjects. Business transactions are increasingly moving from the real world into the digital world. This also...
THE IMPACT OF ONLINE MARKETING OF SELECTED RETAIL STORES ON CONSUMER´S BEHAVIOUR OF THE YOUNG GENERATION
The current sale of goods and services is distinctly different from the past and it is largely influenced by the use of online marketing as a powerful tool for building a competitive advantage. The difference is that con...
PRAGMATICS OF MARKETING MESSAGES
The paper deals with the theoretical definition of the position of marketing tools among the messages and from the pragmatic-communication aspect it solves the issue of the construction, effectiveness and function of the...