IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF SELECTED PRIVATE GENERAL INSURANCE COMPANIES OF INDIA

Journal Title: GJRA-Global Journal For Research Analysis - Year 2019, Vol 8, Issue 9

Abstract

• Business is the part of the society. The born, development and end of the business takes place in the society, which is serious, and society are inseparable. Corporate social responsibility is the base to understand the responsibilities of business towards the society where business executes their social welfare activities. Financial performance plays very important role to carry out social responsibility activities as the strong nancial performance results in provision of necessary funds and investments to carry out their social activities. These activities towards the society not only enhance the rm’s social reputation and value but also it increases the protability. That is why corporate social responsibility and nancial performance of the business are related with each other. Corporate social responsibility gives the benet of long-term sustainable development to the business and enhances the nancial performance of it. • This paper tries to explore the relationship between corporate social responsibility and nancial performance of selected private general insurance companies of India, through secondary data sources by using correlation analysis which is useful to nd out cause and effect of the relationship between corporate social responsibility and nancial performance of the companies.

Authors and Affiliations

Ekta N. Mehta, Dr. Vigna M. Oza

Keywords

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  • EP ID EP641314
  • DOI -
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How To Cite

Ekta N. Mehta, Dr. Vigna M. Oza (2019). IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF SELECTED PRIVATE GENERAL INSURANCE COMPANIES OF INDIA. GJRA-Global Journal For Research Analysis, 8(9), 46-48. https://europub.co.uk./articles/-A-641314