IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF SELECTED PRIVATE GENERAL INSURANCE COMPANIES OF INDIA
Journal Title: GJRA-Global Journal For Research Analysis - Year 2019, Vol 8, Issue 9
Abstract
• Business is the part of the society. The born, development and end of the business takes place in the society, which is serious, and society are inseparable. Corporate social responsibility is the base to understand the responsibilities of business towards the society where business executes their social welfare activities. Financial performance plays very important role to carry out social responsibility activities as the strong nancial performance results in provision of necessary funds and investments to carry out their social activities. These activities towards the society not only enhance the rm’s social reputation and value but also it increases the protability. That is why corporate social responsibility and nancial performance of the business are related with each other. Corporate social responsibility gives the benet of long-term sustainable development to the business and enhances the nancial performance of it. • This paper tries to explore the relationship between corporate social responsibility and nancial performance of selected private general insurance companies of India, through secondary data sources by using correlation analysis which is useful to nd out cause and effect of the relationship between corporate social responsibility and nancial performance of the companies.
Authors and Affiliations
Ekta N. Mehta, Dr. Vigna M. Oza
Keywords
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