Impact of COVID-19 on SMEs: A Case Study of the Pay TV Installation Sector in Johannesburg
Journal Title: International Journal of Applied Research in Management and Economics - Year 2025, Vol 8, Issue 1
Abstract
This paper intends to determine the impact of the COVID-19 pandemic on Small, Medium and Micro Enterprises, generally referred to as SMEs. The case study is on the Pay TV installation sector in Johannesburg, a city in South Africa. The article further ascertains if Pay TV installers were able to cope with the pandemic due to limited operational and financial resources as a result of the pandemic. The use of qualitative research is deemed suitable for this study to determine the opinions, thoughts, and feelings of SMEs in the Pay TV installation sector in Johannesburg whose operations were affected by the COVID-19 pandemic. The population of Pay TV installers is estimated to be 117. Since this number is quite large and would serve impractical to base the research on the entire population, an approach of sampling Pay TV installation SMEs in the Johannesburg area was adopted. The authors sampled 11 Pay TV installers as participants, which they considered enough to achieve data saturation and article objectives. Amongst others, the article findings indicate that the constrained movement of people limited word-of-mouth advertising. Some participants got infected with COVID-19 and other participants had employees that were infected. Furthermore, poor administration of government financial assistance applications caused additional strain on Pay TV installation businesses. The overall impact of this was limited business continuity.
Authors and Affiliations
Anathi Lwabi,Zamokuhle Welcome Shabane,
Keywords
Related Articles
- EP ID EP759513
- DOI https://doi.org/10.33422/ijarme.v8i1.1450
- Views 28
- Downloads 0
Perceived Organisational Support Towards Psychological Capital and Organisational Thriving in Lithuania
This study examines the interconnectedness of positive organisational resources at three levels through a cross-sectional analysis of 408 participants from various organisations in Lithuania. It investigates the relation...
Unlocking Temporal Leadership to Handle Project Team Performance under Team Conflict
It is discussed in different studies that the performance of any team is directly or indirectly dependent on the leadership of that team. But there are always some circumstances which affect the performance of a team on...
Investigating Factors Impacting Customer Acceptance of Artificial Intelligence Chatbot: Banking Sector of Kuwait
The Purpose: This study investigates the role of Artificial Intelligence- chatbot (AI chatbot) quality and AI chatbot users across various banking needs and its impact on customer acceptance of AI chatbots through the me...
Audit In the Russian Federation: Quality Assessment Problems
The aim of the research is to develop a methodology for assessing the quality of audit, which is currently absent in Russian audit practice. The key difference between the methodology is simplicity of calculations, funct...
Legal Framework Influence Towards E-Procurement Adoption Model in Developing Countries: Buyers’ - Suppliers’ Perception in Tanzania
The objective of this study was to fill the knowledge gap through analyzing the buyers’ and suppliers’ perception on legal framework influence towards e-procurement adoption model in developing countries, Tanzania in par...