IMPACT OF EDUCATION, GENDER AND AGE ON CONSUMER LOYALTY
Journal Title: International Journal for Quality Research - Year 2014, Vol 8, Issue 4
Abstract
In this paper the important parameters of customer loyalty and impact of education, gender and age of the respondents will be tested. The study was conducted in the Republic of Croatia, as part of research relevant parameters of customer loyalty, loyal consumer behavior and the role of social networks in building and maintaining a loyal behavior. The concept of loyalty has a strong foothold in marketing theories and in theories of intellectual capital companies. Loyalty has been related to the management of intellectual capital, especially relational capital, as a component of intellectual capital. In terms of loyalty, series of key parameters that describe it or have an effect on it, and thus impacting the company's business appear.
Authors and Affiliations
Igor Klopotan, Kresimir Buntak, Ivana Drozdjek
Keywords
Related Articles
- EP ID EP217840
- DOI -
- Views 99
- Downloads 0
IMPLEMENTING AN ISO 10001-BASED PROMISE IN INPATIENTS CARE
This paper presents the implementation of a Customer Satisfaction Promise (CSP) that requires nurses to introduce themselves and explain the care plan to the patients of a hospital unit in Canada. The CSP implementation,...
EMPIRICAL ANALYSIS OF INTEGRATION WITHIN THE STANDARDS-BASED INTEGRATED MANAGEMENT SYSTEMS
The overall goal of this paper is to empirically analyze the augmentation and integration of ISO 9001 - based quality management systems with ISO 14001 - based environmental and other standardized management systems. Res...
ANALYSIS OF THE EFFECTIVENESS AND EFFICIENCY OF MANAGEMENT SYSTEMS BASED ON SYSTEM ANALYSIS METHODOLOGY
In this paper we consider the problem of analyzing the effectiveness and efficiency of management systems that are relevant, especially in the implementation at the enterprise requirements of ISO 9001, 14001 and others....
RISK MANAGEMENT AS A FACTOR OF INCREASING OF COMPETITIVENESS AND MORE EFFICIENT SUPPLY CHAIN MANAGEMENT
Modern business conditions brought the increasing demands of consumers, uncertainty in the market and consequently significant changes in the supply chain business. In response to these conditions that includes the great...
BUSINESS PROCESS IMPROVEMENT BY APPLYING BENCHMARKING BASED MODEL
The choice of theme is identified by the need to improve business processes in organizations, as well as the continuous improvement of overall quality, which is under-represented in the Montenegrin organizations. The sta...