Impact of Family Sentiments on Indian Woman and Their Buying Behaviour
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2015, Vol 10, Issue 1
Abstract
A woman basically is an emotional creature and woman without emotions is like cake without cream. They undergo all types of emotions like joy, fear, anger, humor, sex, empathy and love. Family sentiments are most powerful tools to push woman into emotional state of mind. Family sentiments in the form of relationships, sharing love, caring, security, warmth, sex, and living together are frequently used in the advertisements. This article studies family appeals impact on Indian woman. The age based factors are analyzed. Possible relations, associations and deviations of age factors with respect to family appeals impacting on Indian women are tested. The sample size is 753.
Authors and Affiliations
Ramesh Babu Kakumanu, Dr. V. Israel Raju, Dr. A. Kishore Kumar
Keywords
Related Articles
- EP ID EP247078
- DOI -
- Views 89
- Downloads 0
Micro Insurance Awareness in Rural India
The insurance sector in India has experienced a 360-degree journey over a period of more than a hundred years. Confidently by an ability to provide life insurance protection to nearly two people per second, the need for...
A New Approach In Competency Mapping (How Effectively the Personal Deployment Possible)
The complexities involved in the evolution of an innovative business practice, care must be taken for the competency required for the same in terms of organisation, process & people. Performance of people involved in any...
The Impact of Microfinance on Rural Development in India
Microfinance is used toa supply small credits to very poora section of society sthat is unable to access the traditional economicala financial institutions such as banks. It helpAs them in acquiring finance to expand the...
Crunch Time : When Leadership Matters Most
Leadership has been the focus of many academic papers and research studies. While there have been countless studies covering leadership style, traits of successful leaders, and theories of leadership, less attention has...
Business Strategies for Sustainable Growth (Application of Competitive Advantage Tool of Porter)
In this era of globalisatin, liberalisation an privatisation formulating stategies for growth has been the main focus area of top management of the firms; not only growth but sustainable of Porter propounded, “Competitiv...