IMPACT OF MARKETING STRATEGIES ON SALES OF TEXTILE INDUSTRIES IN INDIA
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 1
Abstract
The aim of present study is an attempt to study the impact of marketing strategies on sales of textile units of different capacities operating in India. The study is focused mainly on the industry possessing different profiles to develop effective and efficient marketing strategies for textile industry. The study found that there is a significant impact of marketing strategies on sales of textile industries in India.
Authors and Affiliations
Pradosh Kumar Dash, Dr. Manasranjan Dashmishra, Dr. Hitendra Bargal
Keywords
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