Impact of Mass Mediated Sports Heroes on Life Style and Product Purchase Behavior among Youth
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 1
Abstract
Mass media have profound impact on youth. It changes their attitudes, beliefs and customs by a cultural coup d’état. This study focuses on the impact of mass mediated sports heroes on youth in terms of their change of life style and product purchase behavior. This is an empirical study conducted in Bangalore city. Data analysis has proven that mass mediated sports heroes have an impact on youth in terms of shaping their life style and Product purchasing behavior)
Authors and Affiliations
Dr. Shamala R.
Keywords
Related Articles
- EP ID EP404482
- DOI -
- Views 64
- Downloads 0
Effects in Buildings Due To Seismic Pounding
.
Awareness and Involvement in Cybercrime among Undergraduate Students in Universities In Rivers State, Nigeria
This study examined the level of awareness and involvement in cybercrime among undergraduate students in universities in Rivers State. Two research questions and two corresponding null hypotheses guided the study. A samp...
The Historical Perspective Of Medical Science In Ancient India
A high quality of Medical Knowledge was prevalent in ancient India. The present day Archaeological evidences of Mohenjodaro and Harappa imparts the high civilization in matters of sanitation and hygiene. An analysis of t...
Examination of the Levels of Hopelessness in Vocational High School Students Regarding Math Classes: Tatvan Vocational High School Example
Though SCs are considered as a monolithic unit for reservation in education and employment, but the inter-caste differences in SCs are evident and the political attempts to allocate sub-quota within the overall SC reserv...
mpacto De La Educación Emocional Para Mejorar Prácticas Educativas Del Preescolar
La educación emocional, es considerada un elemento condicionante para el desarrollo humano, y con ella a su vez en los docentes, es un compromiso para ayudar al enriquecimiento de diversas habilidades personales y social...