Abstract

This document is about the consumer behavior in shopping malls, how the malls impact the decision making of the customer. The study was conducted to see when the consumer does planned purchases and when they make impulse purchases. The aim was to study the consumer purchase behavior. Two hypotheses were formulated for the research, (1) People shopping at malls for fun are likely to have impulse purchases. (2) Shoppers buying with friends and family are likely to have planned purchases. To find the results correlation and regression analysis was done. One way Anova analysis was also done between the demographics and variables. The result shows a significant relationship between people shopping at malls for fun and impulse purchases. The correlation was significant, so the first hypothesis was accepted. The relationship between shoppers buying with friend and family and planned purchases was significant, but negative, which means that people who buy with friends and family are less likely to have planned purchases. So hypothesis 2 was rejected.

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