Impact of Salesforce Commitment on Sales Organisation
Journal Title: Journal of Business Thought - Year 2018, Vol 9, Issue
Abstract
Thepurposeofthepresentconceptualpaperistoidentifytheelementsofonlinebrandbuilding,basedonaliteraturereviewandminicasestudiesofsuccessfulbrands.Itisbasedonathoroughanalyticalreviewofliteratureandanextensiveweb-basedsearch.Theavailableliteratureononlinebrandbuildingpresentsmanydifferentideasaboutthedomain.Thestudyaimsatdelineatingtheconceptofonlinebrandbuilding.Itfindsthatbrand-buildingeffortsneedtobealignedwiththechangingtechnologyandprovidesabasisfortheformulationandimplementationofonlinebranding strategies.
Authors and Affiliations
Keywords
Related Articles
- EP ID EP463050
- DOI -
- Views 70
- Downloads 0
Leadership or Managership: A Paradox in Management?
Do we need more leaders or managers? Should a leader or a manager run the company? Who ismore critical–manager or leader–for the success of a business? Enigmatic questions wrappedin a riddle inside a conundrum. May be th...
Insights into the IPO Underpricing for Listing On the National Stock Exchange
This paper attempts to empirically explore the determinants of the underpricing of Initial Public 2 Offerings ('IPOs')listed on the National Stock Exchange ('NSE'). Various theories explaining theunderpricing are examine...
Emerging Opportunities of Medical Tourism in India
MedicalTourismistheconceptoftravellingtoaparticulardestinationtoavailtheopportunityoftheworld-classhealthcareservicesofferedbyexperiencedHealthcareprofessionalsatthetechnologically advanced medical facilities with comple...
We the people: Consenting to a Deeper Democracy
no abstract
Fault Lines - How Hidden Fractures Still Threaten the World Economy, ISBN: 978-93-5029-173-3
no abstract