IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN THE GEORGIAN TOURISM INDUSTRY
Journal Title: INTERNATIONAL ACADEMY JOURNAL "Web of Scholar" - Year 2018, Vol 3, Issue 5
Abstract
The paper studies the role of social media marketing in consumer behavior on Georgian tourism market. The main attention is paid to the fact that social media marketing engages the consumer and determine the different tools of social media in tourism development. The current study evaluates the impact of social media marketing of tourist company on consumer buying decision. To determine the attitude of Georgian consumers to social media, conducted a marketing research. The study revealed the strong relationship between Activity of tourist company regarding to social media marketing and consumers behavior, as well as among Interest, reliability and satisfaction about social media marketing of tourist company and consumer buying decision.
Authors and Affiliations
Nugzar Todua
Keywords
Related Articles
- EP ID EP293155
- DOI -
- Views 170
- Downloads 0
SOME CHARACTERISTIC FEATURES, SKILLS AND STYLE OF THE LITERARY CRITIC
The article examines the creativity of Ibrohim Haqqulov, a prominent scientist, a prominent critic, a sophisticated scientist, a classic scientist in the history of Uzbek literature, and the peculiarities of his research...
РОЛЬ СМИ В ПРОТИВОДЕЙСТВИИ РЕЛИГИОЗНОМУ РАДИКАЛИЗМУ
The article is devoted to the problem of religious radicalism in mass media and primarily in the Internet space. In addition to a brief analysis of the current situation in the global information space, the article explo...
ВЛИЯНИЕ ПРОЦЕССА МИГРАЦИИ НА МЕНСТРУАЛЬНУЮ ФУНКЦИЮ ДЕВУШЕК ИЗ ВЫСОКОГОРНЫХ РЕГИОНОВ
The article presents data on the impact of population migration from high mountain regions of the world to the low mountains, on the reproductive functions of women, in particular on the course and duration of the menstr...
МОДЕРНІЗМ У ЖИТЛОВІЙ АРХІТЕКТУРІ ПЕРШОЇ І ДРУГОЇ ХВИЛІ: СПЕЦИФІКА ЄВРОПЕЙСЬКОЇ І УКРАЇНСЬКОЇ ПРАКТИКИ
The article compares the housing architecture of modernism of the first and second waves in European countries and Soviet Ukraine. It is established that in Ukraine the specificity of the system of government influenced...
THE USE OF CHERRY FRUIT AS A FRUIT FILLER TO PRODUCE YOGURT
The article describes the chemical composition of the cherry fruit varieties "Stepnaya" and "Almaty dessert". The quantitative mass of the added preservers is determined experimentally, the chemical composition of the ex...