Abstract

This study is an attempt to investigate the impact of social media on current fashion trends as social media is getting very much in and within the past decade a notable development has been witnessed. Businesses are using social media as a promotional tool. The fashion industry is one of the businesses where frequent changes occur and social media is the most convenient and economical mean to communicate. Based on convenience a sample of 100 respondents was selected. Results indicated that student’s fall under the age 18-24 is using social networking sites profusely. The majority of the students have information what fashion blogs are providing on the current trends and 57 percent of the population will buy fashion garments through social networking sites. Among 100 respondents most of the population will spend more than 2and half hours on social networking sites and they stated that they will find the updated fashion related information on social networking sites. So there is an impact on the current fashion trends among youth.

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