Impact of television advertising on human health
Journal Title: Journal of Stomatology (Czasopismo Stomatologiczne) - Year 2016, Vol 69, Issue 2
Abstract
The aim of the review was to assess the impact of the mass media, especially television, on human health effect. A systematic review of the literature was performed using Medline (accessed through PubMed) as well as the Google Scholar for the period till December 2015. Reports in sources other than the medical information database have also been examined, and the literature included in the identified scientific reports has been hand-searched. The study analyzed the main areas which previously investigated the relationship between advertising and physical activity, smoking, nutrition and diet, as well as the impact of such transfers on the market of drugs and health promotion. The results of the research allowed drawing the conclusion that advertising has a significant impact on the demand and sales of drugs. Television commercials encouraging smoking cessation could also be associated with a significant public response. The review also demonstrated the positive effect of interventions involving media, which resulted in an increase in knowledge and awareness about the role of physical activity in the area of human health. Television advertising influences food preferences, consumption patterns, and is one of the main factors reducing the unhealthy diet and over-consumption in children, as well as bad eating habits with food rich in fat, salt and sugar. Results of the studies also showed that advertising could have a negative impact on health effect since some food promotion generates anorexia or obesity. Referring to the examples of media campaign involving television that are presented in this article, it must be stressed that advertising can change attitudes or behaviour. Both commercial advertising as well as social activities could influence recipients by persuasion.
Authors and Affiliations
Maciej Rogala, Paweł Kawalec, Ewa Donesch-Jeżo
Keywords
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