Impact of Turquality Model on Branding and International Marketing
Journal Title: TEM JOURNAL - Year 2016, Vol 5, Issue 2
Abstract
A brand consists of name, symbol, concept, design, standard, quality or several of them which are used to distinguish a product from its competitors. Without a brand, all products have the same qualities in the eyes of the consumers. Business managers use brands to draw attention of the consumers and ensure that the consumers purchase their products again. The fundamental reason for gaining brand value for a product is that it separates the product from the other products. In the first part of this study, brand and concepts regarding the brand were discussed and the importance of the brand in terms of consumers and manufacturers was also addressed. Then, the impact of exporting with brand in the international market was mentioned. In the second part of the study, Turquality and the advantages of the companies which have Turquality Certificate were presented.
Authors and Affiliations
Suat Askin
Keywords
Related Articles
- EP ID EP138662
- DOI 10.18421/TEM52-14
- Views 168
- Downloads 0
Cardiometabolic Risk Calculation in the Assessment of Cardiometabolic Risk Profiles
Numerous factors, together labelled as cardiometabolic risk (CMR), increase chances for developing cardiometabolic diseases. CMR estimation has a crucial role in the early prevention and enables the prompt treatmen...
Modified Variational Iteration Method for Sine-Gordon Equation
In this paper, we introduce a modified variational iteration method for solving nonlinear differential equations. The main advantage of this modification is that it gives stable and relatively accurate results whil...
Stiffness Analysis of the Sarafix External Fixator based on Stainless Steel and Composite Material.
This paper describes a structural analysis of the CAD model three versions fixators Sarafix which is to explore the possibility of introducing composite materials in the construction of the connecting rod fixators...
Determining of the Optimal Device Lifetime using Mathematical Renewal Models
Paper deals with the operations and equipment of the machine in the process of organizing production. During operation machines require maintenance and repairs, while in case of failure or machine wears it is neces...
Effective Teaching of Physics and Scientific Method
Teaching science in modern society shows a lack of efficiency, as well as the discrepancy between goals and the quantum and quality of students' knowledge. Teaching physics in elementary and grammar schools in Serbia is...