Impacts of Country of Origin Theory on the Consumption of Automobile Industry and Electronics Industry in Pakistan
Journal Title: Research Journal Social Sciences (Online) - Year 2016, Vol 5, Issue 2
Abstract
The country of origin theory (COO) which is also interprets as the country of manufacturing theory. It is a component of modern marketing which represents or explains the mother country of a certain product. This term COO plays an important role in developing consumer perception towards a certain product. The focus of research is to understand consumer perception towards different products and their behaviour to evaluate them in the context of COO theory. Other than that consumer perception in foreign and domestic products are also discussed. The study was conducted in twin cities of Pakistan, and the purpose was to understand the psyche of Pakistani consumer regarding different products and the role which is played by COO in developing it. As it is cleared that we are a developing nation so it’s obvious that the attachment between foreign products and Pakistani consumers is high as compared to domestic products.
Authors and Affiliations
AYAZ AHMED, MUHAMMAD AWAIS AYAZ
Keywords
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