IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE
Journal Title: Annals of the University of Craiova for Journalism, Communication and Management - Year 2018, Vol 4, Issue 1
Abstract
The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the hermeneutic procedure and the comparative procedure. First, it turns out that B. Voyenne adheres to Marshall McLuhan's hypothesis that the channel is part of the message. On the other hand, it is emphasized that the specificity of the press release is that it is a commercial product impregnated with the most advanced diffusion and optimization technologies; it is designed to be sold and to generate social effects. The main contribution of B. Voyenne to the concept of journalism is to highlight the imprinting of the social and commercial press message.
Authors and Affiliations
VLĂDUȚESCU Ștefan
IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE
The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the herme...
Methods of Rehabilitation of the Power Plant Settling Ponds Paroseni
One of the environmental problems caused by Thermal Power plants in Romania is the waste generated from the combustion of fossil fuels. The ash produced from the combustion process is stored in settling ponds associated...
Book Review. Carmen Popescu, Intertextualitatea şi paradigma dialogică a comparatismului, 2016, Romania, Craiova
Usually, globalization is understood as a sort of conquest, of domination, as assimilation. Frequently, globalization is followed by the concept of multiculturalism; it is sustained by a terminological paradigm emerging...
DEBATE TOPICS AND PATTERNS OF MEDIA COVERAGE OF NUTRITION IN GERMANY
The topic of nutrition is of great interest in German media, but the patterns of media coverage vary as regards content, approach, or form. This paper presents the findings of a research which aimed to identify, at a gen...
THE PERFORMANCE OF CONDOMINIUM HOUSING PROGRAM IN JIMMA TOWN, ETHIOPIA
This study was conducted in six condominium sites to assess the performace of condominium housing program in Jimma town, Ethiopia. 280 questinnaires were accidentally distributed among cono residents. Besides, two focus...