Improving branding strategy at an innovative enterprise
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 12, Issue
Abstract
The article is devoted to the definition of ways to improve the branding strategies of an enterprise in the current economic conditions. The branding strategy is analyzed, the essence of the concept of "branding", "innovative enterprise" and its signs are determined. The importance of developing a branding strategy within the framework of enterprise development is underlined.
Authors and Affiliations
Maryna Oleksandrivna Akuliushyna, Iryna Volodymyrivna Diordiieva
Keywords
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