INDIGENIZATION OF MEDIA IN NIGERIA AND CULTURAL GLOBALIZATION: MUTUAL BEDFELLOWS OR IMPLACABLE FOES?
Journal Title: Journal of Globalization Studies - Year 2015, Vol 6, Issue 2
Abstract
Globalization has arguably been associated with a myriad of contentious phenomena including cultural syncretism and cultural imperialism which a number of conservative nations – notably the Third World African countries – have attempted to resist with an arsenal which ranges from the creation of nation-states to the adoption of the indigenization model of state administration. The adoption of the indigenization paradigm in most African countries, including Nigeria, has confronted various reviews. While some Afro-centric critics have non-hesitantly acclaimed the model, critical observers have pertinently highlighted some of its weaknesses. Based on semi-structured interviews with experts and secondary data, this paper presents the prospects of the indigenization model of media production and the avalanche of challenges that seriously impends its [the model's] effective implementation in Nigeria. The paper further shows to what extent the indigenization model is not perfectly compatible with the present globalization era. It argues that, though a pertinent tool to combat western cultural imperialism, the indigenization paradigm has relatively weak chances of being seriously upheld in a setting and context which are very much governed by the forces of Americanization/ westernization. A seemingly less ‘retrograde’ option is the glocalization paradigm which gives Nigerian artists and media producers the opportunity to both embrace modernity (globalization) and promote relevant and core aspects of Ni-gerian cultures.
Authors and Affiliations
Floribert Patrick Endong
Keywords
Related Articles
- EP ID EP263014
- DOI -
- Views 118
- Downloads 0
GLOBALIZATION AND THE PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
The present study empirically investigates the effect of globalization on com-mercial banks performance in Nigeria in the period from 1980 to 2013 using Error Correction Mechanism (ECM). This has been motivated by the ob...
Globalization and the EU's Development Strategy, 1970–2007
This study uses the KOF globalization index to investigate the development of globalization in recent decades. The index is decomposed into economic, social and political components. The analysis is based on a panel data...
GEOPOLITICAL CONDITIONS OF INTERNATIONALISM, HUMAN RIGHTS AND WORLD LAW
International rule of law is not an alternative to geopolitics, but is successful only under specific geopolitical conditions. As historical sociologists in the tradition of Weber have documented, the state's existence h...
GLOBALIZATION AND THE EARTH CONSTITUTION KEY STAGES IN THE STRUGGLE FOR HUMAN LIBERATION
Globalization characterizes a process inherent in the world system of sover-eign nations interlinked with capitalist economic relations from its early be-ginnings several centuries ago. It also names the recent manifesta...
RUSSIA'S ROLE IN THE GLOBAL ENERGY MARKETS
In the globalizing world the situation in global energy markets changes rapidly and dynamically. Energy and energy security are becoming an essential part of the global agenda. This article contains the analysis of the a...