Influence of Demographic Factors on Mobile Phone Purchasing among University Students in Nigeria
Journal Title: Quarterly Journal of Business Studies - Year 2015, Vol 2, Issue 4
Abstract
This paper examines demographic determinants of mobile phone purchase decision of university students in Nigeria. Primary data were collected with the aid of pre-tested structured questionnaire. The questionnaire was administered through random sampling to 1200 university students. The result highlights the relevance of gender status, level of education and marital status of students in influencing mobile phone purchase decision of the students at 5% level of significance. The results lend credence to the call for market segmentation on the basis of demographic factors in mobile phones marketing decision among young populace of the target market.
Authors and Affiliations
P. O. Oladele, K. K . Arogundade, A. M. Awolaja
Keywords
Related Articles
- EP ID EP28524
- DOI -
- Views 267
- Downloads 9
Corporate Entrepreneurship in Lebanon: An Exploratory Research
Skilled Lebanese are found all over the world succeeding in every endeavor, and providing benefits for their environment and community. However, the situation of the same talented people when operating inside Lebanon i...
The Ethical Decision Making Intention of Small & Medium Entrepreneurs in Malaysia
This paper represents an attempt to propose a model on the ethical decision making intention of SME entrepreneur in Malaysia. In Malaysia, studies on the entrepreneur’s intention to make ethical decision are sparse and...
Factors Affecting Libyan SMEs’ Selection of Banks as Business Partners
The aim of the current paper is to investigate the major criteria/factors considered in the process of banking partner choice/selection by SMEs in Libya. For this purpose a sample of more than 200 SMEs was targeted by...
Role of Effective Communication in the Organizational Commitment and Employee Behavior as Input to Human Resource Management
This article explores on the significance of effective communication in the organizational commitment and employee behavior. It gives importance in the way organization communicates any kind of information to the emplo...
The Feldstein-Horioka Hypothesis: Co-Integration and Causality Results for Selected Countries
This study investigates the validity of the Feldstein-Horioka hypothesis, which suggests that with perfect world capital mobility there should be no correlation between domestic savings and domestic investment, for the...