Influence of Environmental Friendly Environment Cosumsius on Dissonance Reducing Buying Behavior Organic Food Materials
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
This study aims to find out and describe how perceived the intention of environmentally friendly consumption of dissonance reducing the buying behavior of organic food ingredient in today's society. Data analysis in this study with simple regression using t-test and f-test each has a significant level of intention variable (X) effect on dissonance reducing the buying behavior of organic food material (Y). While the value of correlation or relationship R of 0.623 there is a relationship between variables X with variable Y. From the value of the output obtained value termination coefficient is the value of R Square of 0.388 which means the influence of independent variables or intention to the dependent variable dissonance reducing buying behavior organic foodstuff 38, The remaining 8% of 61.2% is influenced by other variables not included in this research model such as Healthy Living Pattern.
Authors and Affiliations
Wahyuni .
Keywords
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- EP ID EP412267
- DOI 10.9790/487X-2008011215.
- Views 68
- Downloads 0
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