INFLUENCE OF MARKETING RESEARCH OF CONSUMERS OF SNACKS ON PRICE POSITIONING
Journal Title: Молодий вчений - Year 2017, Vol 4, Issue 44
Abstract
The article describes the stages of the marketing research of consumer preferences of snacks on grocery products market. Consumer preferences in the snack market are determined and specific features and trends in the snack market are formed. Strategic directions of marketing activity for the main producer of snacks in Ukraine Kolosov LLC have been developed. It was proposed strategies for price positioning for snack consumers.
Authors and Affiliations
E. P. Chukurna, V. O. Chmyr, K. P. Ehorova
Keywords
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