Influence of Religiosity, Subjective Norm, and Perceived Consumer Effectiveness on Socially Responsible Consumption
Journal Title: Revista CEA - Year 2021, Vol 7, Issue 14
Abstract
This study analyzes the influence of consumer religiosity, subjective norm, and perceived effectiveness on the intention to purchase socially responsible products. It applied empirical research based on a questionnaire administered to 485 participants in Colombia and Spain (divided in equal proportions). To evaluate the results, a structural equation model was created based on the Partial Least Squares (PLS) technique. The results of the two countries presented similarities; more specifically, religiosity influences the dimensions of responsible consumption in both places. In addition, the importance of the subjective norm in this type of consumption was confirmed. However, the hypothesis that related perceived consumer effectiveness and this kind of purchase was not supported. These results show the importance of the role of religiosity in responsible consumption intentions, mainly due to its symbolic and socializing function as an element of acculturation and expression of identity. Likewise, this paper expands the theory of planned behavior because it explores the subjective norm in this type of purchase. Further studies in this area should investigate responsible consumption and the factors that influence it and propose marketing strategies to strengthen it in favor of the environment, society, and the finances of organizations.
Authors and Affiliations
Juan Camilo Mejía, Rafael Currás-Pérez, Carlos Manuel Córdoba-Segovia
Keywords
Related Articles
- EP ID EP697616
- DOI 10.22430/24223182.1809
- Views 106
- Downloads 0
Disparidad salarial de género entre jefes de hogar en Colombia
Objetivo: verificar las disparidades de ingresos salariales de género en Colombia entre jefes de hogar, considerando factores como el nivel educativo, la edad, la experiencia laboral y el estado civil. Además, buscó dete...
SERVQUAL Model to Measure the Service Quality of Logistics Operators
Service quality is fundamental for distribution logistics operators who want to enjoy good consumer perception and thus differentiate themselves from others. Multiple models (mainly from China and Korea) can be used to m...
Using faculty self-evaluation as an innovative tool to improve university courses
This article analyzes the changes made to the teaching and learning process of the course Advertisement Design 101 in the Advertisement and Marketing program at Franz Tamayo University in Cochabamba, Bolivia, over a peri...
Technology Foresight from the Perspective of Core Capabilities of Research Centers
Nowadays, organizations should be prepared to anticipate technological changes in their environment and adjust their technology strategy, which can be achieved using technology foresight. This study aims to analyze the w...
Aggregate demand for culture in Mexico: propensity to consume and interest rates of cultural enterprises
This work is a macroeconomic exercise based on information in the Mexican Culture Satellite Account published by the National Institute of Statistics and Geography. Its objective is to determine an aggregate demand model...