Influence of The Market Outlets of Insurance Services on the Consumer Choice
Journal Title: Бізнес Інформ - Year 2014, Vol 10, Issue 0
Abstract
The influence of the market outlets of insurance services on consumer choice was studied. It was identified that the number of the outlets that consumers of the insurance services use to receive the information about insurance is growing. It was found that social networks are used as a contact channel to interact with customers in a variety of ways: from an analysis of their relations to the insurance services up to the customer satisfaction or evaluation of the demand for insurance products. Thus the question regarding the aggregators, which create the demand for insurance services by using the simultaneous comparison and a range of insurers \' proposals to choose from, is updated in the article. The need for use of the aggregators as an effective marketing strategy element by insurers, since they can handle much more everyday potential customers than usual insurance companies, is proven. It is concluded, that the State regulator of the financial services market should monitor the reliability of the information provided by the customers of the insurance companies. Engaging of the self-regulatory organizations, with taking into account the practical aspects of the international experience, is proposed.
Authors and Affiliations
Diana Kondratenko
Keywords
Related Articles
- EP ID EP137516
- DOI -
- Views 102
- Downloads 0
Information Support of Financial Control Based on International Accounting Standards for the State Sector
The requirements for accounting and reporting on the implementation of budgets in accordance with the two approaches were summarized: the statistical bases of financial reporting within the System of National Accounts an...
Trends of Implementation of the Sustainable Development Concept in the Industrial-Financial and Investment Activity of the Corporations in Ukraine
The article is aimed at defining and studying of the social role and place of business in conducting of the State and regional policy for sustainable development. The article analyzes the background and the possibilities...
Characteristics of Corporate Culture of Implementing the Organizational Changes by Industry Enterprises
The article analyses the characteristics of corporate culture of implementing the organizational changes by the machine-building enterprises of Kharkiv region. Corporate culture of organizational changes appears as a uni...
Investment Strategy and Efficiency of Investment Activity of European Insurers
The article studies investment strategy and efficiency of investment activity of European insurance companies. In particular, it analyses the share of investments of insurance companies of Europe in GDP, investment portf...
Information Support of Reproduction of the Intellectual Potential of the Regional Society
In this paper are highlighted the importance of information support of decision making in the management of the reproduction of the intellectual potential of the regional society. The functions of the regional informatio...