Influence Strategy Communication on Public Service Performance of County Governments in North Rift Region, Kenya
Journal Title: International Journal of Scientific and Technological Research - Year 2018, Vol 1, Issue 1
Abstract
Performance is an important factor that enables organizations to gain insight and understanding from its own experience and procedures. However, for effective implementation of strategic policies in organizations, it is crucial organization to identify and understand the key factors that influenced the success of strategic implementation initiative as these may have profound influence on the organization performance. The purpose of the study was to establish the influence of strategy articulation on public service performance in County Government of North Rift Region, Kenya. The study was supported by Institutional theory. This research was carried out through a descriptive survey method. The target population for the study was the employees of the County Governments of the North Rift Region, Kenya which was approximately 960 respondents. The North rift region counties include Turkana, West Pokot, Uasin Gishu, Trans Nzoia, Elgeyo-Marakwet, Samburu, Laikipia and Baringo County. The sample size of this study was drawn using Krejcie & Morgan, 1970 formula which gave a sample size of 274 respondents. The researcher used questionnaire as the main data collection instrument. In order to ascertain validity and reliability of the research instruments, the researcher piloted research instruments in County Government of Nakuru, which was not be part of the target population of this study. The data collected was analyzed using descriptive and inferential statistics. Both descriptive and inferential statistics was used to analyze the data. In descriptive statistics, means, standard deviation, frequencies and percentages was used. While in inferential statistics, regression model was employed. Data was presented using frequency tables. Findings indicated that strategy communication β=0.389, p=0.000<0.05 was predictor variable for strategy implementation practices on public service performance of County Governments in North Rift Region, Kenya. The study recommends to the county ministry through the chief executive officers to ensure that there is a good strategic articulation over the implementation practices because this enhanced improvement of public service performance
Authors and Affiliations
Victor Birgen, Geoffrey Kimutai
Keywords
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