Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs
Journal Title: GATR Journal of Business and Economics Review - Year 2017, Vol 2, Issue 1
Abstract
Objective - The study aims to learn effect ofInnovation Capability and Customer Relationship Management on young entrepreneur's competency. Methodology/Technique - Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students' year 2012, and the calculated sampling is 100 respondents Findings - From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition. Novelty - The study proves importance of Innovation Capability and CRM on development of entrepreneurs.
Authors and Affiliations
Intan Widuri Sakti, Gallang Perdana Dalimunthe
Keywords
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- EP ID EP184463
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