Innovations in Marketing: Imagographic Market Segmentation of Tourist Services
Journal Title: Проблеми економіки - Year 2010, Vol 2010, Issue 3
Abstract
The analysis of existent experience of segmenting of tourist services and possibility of application of the innovative marketing going is carried out near segmenting with the use of imagografic of variable and technology of mythology design in the process of selection of groups of users.
Authors and Affiliations
Yelena Reshetnyak
Keywords
Related Articles
- EP ID EP109074
- DOI -
- Views 120
- Downloads 0
Tools of Research of an Assessment and Analysis of Level of a Competitive position of the Enterprises
The article offers a set of tools of a complex study of competitiveness of metallurgical enterprises on the basis of a rating type of assessment with the use of modern tools of economic and mathematical modelling, in par...
Marketing Aspects of Competition in the Retail Industry of Ukraine
The article carries out analysis of the current state of competition in the retail industry of Ukraine. The usage of Ukrainian companies marketing activities and tools to strengthen the competitive impact on the market....
Theoretical and Methodological Framework for the Assessment of the Level of Financialization of the Economy
The article deals with some aspects of interpretation and evaluation of financialization of the economy. Systematic approach to the evaluation of financialization of the economy in different economic conditions was provi...
Forming the Priorities of Non-Traditional Renewable Energy Technologies in Ukraine from the Position of their Life Cycle the Analysis
The mechanism for the formation of priorities regarding non-traditional renewable energy technologies by understanding the complex of ecological and technogenic as well as socio-economic cooperation has been offered. The...
Confrontation of Major Counteracting Forces in the Globalized Market as a Process of Resolving / Intensifying its Contradictions
The aim of the article is to study the process of resolving/intensifying the contradictions of the contemporary globalized market by means of identifying the counteracting forces that are critical for the period of the f...