Integrated marketing sphere of physical culture and sports in terms of European integration Regional Center Research
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2015, Vol 0, Issue 3
Abstract
Purpose: exposure of conceptual and strategic positions of the complex marketing of sphere of physical culture and sport in the conditions of European integration of regional center. Material and Methods: analysis of literary sources, analysis of documents of legislative, normatively-legal and programmatic maintenance, analysis of the systems, questioning as a questionnaire. Results: the analysis of the systems of terms of development of sphere of physical culture and sport is carried out by the study of modern tendencies, interests of young people and habitants of regional center; complex description of conceptual and strategic positions of the relatively complex marketing of sphere of physical culture and sport is presented in the conditions of European integration of regional center. Conclusions: it is set that the decision of tasks in relation to conditioning for development of sphere of physical culture and sport must come true with the observance of certain principles; got founding in relation to development of marketing plan of forming of sporting image Kharkiv.
Authors and Affiliations
Oleksandr Popov| Харківська державна академія фізичної культури
Keywords
Related Articles
- EP ID EP4474
- DOI -
- Views 370
- Downloads 21
Justification of the problem of improving the organizational and managerial training of trainers on sports
Purpose: justification ways to improve the professional activity of the future coaches in the new organizational and management conditions. Materials and methods: is used the theoretical analysis and compilation of refer...
The estimation of efficiency rehabilitation measures among the volley-ballers of 18–22 in the competition period of annual cycle of preparation
The estimation of efficiency rehabilitationmeasures among the volley-ballers of high qualification of 18–22 within the framework of contention period of annual cycle of preparation is conducted. It is rotined that for th...
Optimisation development coordinated young karate sportsmen abilities at the stage of preliminary base training
Purpose: substantiation methodise perfection development of young karate sportsmen coordinated abilities at the stage of preliminary base training. Material and methods: tested results of 57 young sportsmen divided in to...
Improvement of the competitive program of woman’s pair in acrobatics by means of choreography at a stage of the specialized basic preparation
Purpose: to prove experimentally the technique of improvement of the competitive program of woman’s pair in acrobatics by means of choreography at a stage of the specialized basic preparation. Material & Methods: the fol...
Analysis of the performance of national teams in Greco-Roman wrestling at the European Nations Cup 2014
Purpose: to analyze the performance of national teams in Greco-Roman wrestling at the European Nations Cup in 2014. Material and Methods: the analysis of 69 wrestlers highly Greco-Roman style. Results: 10 basic technical...