INTERNAL MARKETING IN ACTIVITY OF MACHINE-BUILDING ENTERPRISES
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 8
Abstract
The content of the concept of "internal marketing" is specified. The basic approaches to its application at the enterprises are determined. The factors of economic influence on the development of internal marketing by the management of machine-building enterprises are analyzed. Recommendations on introduction of internal marketing at the machine-building enterprises are formulated
Authors and Affiliations
О. V. Deineha
Keywords
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