Internal Triggers of Impulse Buying Behaviour in Customers – An Empirical Study
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 9
Abstract
Many studies on impulse buying more or less directly concern antecedents of an impulse purchase. The Consumption Impulse Formation Enactment (CIFE) model developed by Dholakia (2000) states that there are three antecedents that form a “consumption impulse” and defined it as the “irresistible urge to consume”. Literature indicates that stimuli for impulse buying may be formed by the interaction between both external factors and internal factors. Research highlights various factors that trigger impulsiveness in consumers namely, Age, Gender, Level of Income, Shopping partner, Mood, Occasion, Impulse Buying Tendency, Compliance to social norms, Compulsive Buying Behaviour and Personality. Mostly, all consumers would have made an impulse purchase at least once in their life. Impulse buying is a fun, puzzle and a research question in today’s marketing world. While marketers are eager to seek a solution to falling sales, consumers are also hoping to balance their shopping behaviour and their budget.
Authors and Affiliations
Dr. S. Vidhya
Keywords
Related Articles
- EP ID EP565475
- DOI -
- Views 67
- Downloads 0
PREDICTIVE FACTORS FOR IMPROVEMENT OF INTERNATIONAL PROSTATIC SYMPTOM SCORE FOR PATIENTS FOLLOWING TRANSURETHRAL RESECTION OF PROSTATE
Introduction: Prostate is one of the major accessory sex gland of male reproductive system. Benign prostatic hyperplasia (BPH) is one of the most common problems of aging males all over the world. Benign prostatic hyperp...
Implementation of Dance Movement Therapy Among Hearing Impaired Children – A Case Study
The present study was an attempt to implement dance movements in solving problems in hearing impaired children. During this study the participants were practiced with simple dance movements with hand gestures, the body a...
MULTIPLE JEJUNAL DIVERTICULOSIS PRESENTING AS INTESTINAL OBSTRUCTION: A CASE REPORT AND REVIEW OF LITERATURE
Jejunal diverticulosis is a rare entity.It is usually asymptomatic and diagnosed incidentally at laparotomy or upper GI series.The clinical presentations of acquired jejunoileal diverticulosis are vague and diverse.Jejun...
Root Canal Treatment of Maxillary First Premolar with Three Root Canals: A Case Report
Successful endodontic treatment depends on complete cleaning, shaping, and filling of the all existing canals in the tooth and thorough knowledge about normal anatomy and possible variations in root canal morphology is c...
ACCELERATING FOREIGN LANGUAGE LEARNING PROCESS OF ADULT EDUCATION IN UNIVERSITY PREPARATORY SCHOOLS
The global expansion of higher education has brought about more ambitious educational goals that require new approaches to curriculum, instruction, and learning. This case study was conducted in one of the University Man...