International Shopping Environment Variables To Increase Customer Satisfaction And Repurchase Intention Of Furniture Store In Indonesia
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 03
Abstract
The retail industry sector is one of the marketing products which selling goods directly to consumers. In general the retail industry is a business activity selling various kinds of goods for direct and indirect consumption. In the trade chain, retail business is at the very end of the distribution process of goods and services. Therefore the presence of Mitra10 is very influential in the development of the retail industry, particulary in Surabaya. This study aims to analyze the effects of variables such as Merchandise Value, Internal Shop Environment, Interaction With Staff, Merchandise Variety towards Repurchase Intentions through Customer Satisfaction of the customers of the Mitra10 in Surabaya. The sample in this study is men and women, aged 18-50 who live in Surabaya. Total respondents who make purchase for personal needs and have made purchases within 2 times in the last 3 months. Data were analysed using the SPSS 22, according to the characteristics of respondents using snowball technique. Based on data analysis is that from six proposed hypotheses, all hypotheses are supported
Authors and Affiliations
Priskilla Napitupulu, Janice Carysa Siahaya
Keywords
Related Articles
- EP ID EP706998
- DOI 10.47191/jefms/v5-i3-33
- Views 71
- Downloads 0
The Contribution of the 2013 Curriculum and the Independent Curriculum in Improving the Quality of School Exam Results in 2023 and the Quality of Learning Achievement Even Semester in 2023 in Primary Education in the Province of Banten
This study aims to determine the contribution of the 2013 curriculum and the independent curriculum in improving the quality of learning outcomes and student achievement in schools in primary education in Banten Province...
Impact of Corporate Social Responsibilities on Organizational Commitment at Processing Enterprises in Viet Nam
The study aimed to evaluate the aspects of social responsibility to the organizational cohesion of employees of processing enterprises in Hau Giang province, Vietnam. Data is collected from 196 working employees. The met...
Mediation of Trust Variables: The Impact of Social Media Marketing on Purchasing Decisions at the Scarlet Fitriajaya Banyuwangi Outlet
Currently, cosmetic products to brighten the face are trending among teenagers and mothers. Demand for facial brightening products has increased significantly. This research aims to analyze and determine the impact of so...
Effect of Service Quality on Patient Satisfaction with the Hospital's Image as a Moderator at Royal Prima Hospital Medan
Customer loyalty has become an interesting issue in the field of marketing. This customer loyalty arises because of the influence of the satisfaction felt by customers. Imaging is an important stage for hospitals because...
Determinants of the Level of Participation in Green Supply Chain Management: Case of Vietnamese Electronics Manufacturing Enterprises
The study explores the main drivers that affecting the level of participation in green supply chain management of Vietnamese electronics manufacturing enterprises. The research team divided into two groups of factors, wh...