INTERNET MARKETING AS A MEANS OF EFFECTIVE MANAGING AN INNOVATIVE ENTERPRISE
Journal Title: Бізнес-навігатор - Year 2018, Vol 1, Issue 44
Abstract
The article considers the main approaches to the use of Internet marketing for effective management of an innovative enterprise. The main stages of implementation, functions, working methods, advantages and prospects of Internet marketing and the specifics of its use for innovative enterprises are determined. The article poses the problem of managing an innovative enterprise in modern conditions and gives recommendations on how to solve it by means of Internet marketing.
Authors and Affiliations
V. F. Har’kava
Keywords
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