Introducing PJK’s Social Networking Model of Motives - From Image Creation to Public Actualisation: Expanding Maslow's Hierarchy in Digital Social Networks
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 07
Abstract
This paper introduces the PJK Social Networking Model of Motives, a egalitarian model that is an extension of the needs postulated by Maslow in his Hierarchy of human motives, into the perpetual social networking site usage by the modern human. Four more needs have been added as an emergent quadrant of needs in social media usage. The model postulates the non hierarchical nature of these motives, as drawn from the research findings. This study explores the integration of social networking sites (SNS) within Maslow’s Hierarchy of Needs (MNH) to understand how these digital platforms fulfil various human needs. By mapping SNS features to Maslow’s human needs, this research examines the role of SNS in satisfying the new media needs corresponding to physiological, safety, love and belonging, esteem, and self-actualisation needs. The study employs a qualitative analysis of SNS functionalities and user experiences, drawing on existing literature and theoretical frameworks to provide a comprehensive understanding of the psychological and social impacts of digital interactions. The findings of non-participatory and participatory observations, coupled with users and expert focus group discussions, reveal that different features of the SNS are used to satisfy the five levels of Maslow’s Pyramid. Some new need levels have emerged from the results of this study: 1. Image Creation and Image Sustenance 2. Public Image Actualisation 3. Know Me Syndrome and 4. Being Good Syndrome. This study provides detailed explanations of the role of SNS features in satisfying the basic five needs and the emergent four needs, for the modern socially networked human. The findings offer insights into the design and development of these platforms to enhance user well-being and satisfaction.
Authors and Affiliations
Dr. Padmini Jain
Keywords
Related Articles
- EP ID EP741251
- DOI 10.47191/ijsshr/v7-i07-95
- Views 46
- Downloads 0
Semio-Semantic Analysis of Facebook: The Digital Colonization of Untouched and Untold Fabrications
This paper presents a semio-semantic analysis of Facebook, one of the most widely used social media platforms today, with the aim of uncovering the digital colonization of untouched and untold fabrications within the pla...
The Effect of Principal Academic Supervision and Job Satisfaction on Organizational Citizenship Behavior (OCB) Through Teacher Work Motivation
The purpose of this study was to examine how teacher job satisfaction and principal academic supervision effect organizational citizenship behavior (OCB). The researchers employed a path analysis model and a quantitative...
The Correlation among Teacher Professionalism, Work Motivation and Work Discipline on Teacher Performance
This study aims to find and analyze the correlation among teacher professionalism, work motivation and work discipline on teacher performance. This research study uses a descriptive correlational research. The research p...
The Associations between Self-Deception, Depressive Mood, and Attachment Dimensions with Linguistic Inquiry and Word Count
This study aims to examine the relationships between depressive mood, self-deception, and attachment dimensions by using language style of individuals. Participants (N=41) were asked complete an implicit association task...
An Introspective Analysis of Hassan Zrizi’s Reading Comprehension for EFI Students: A Student’s Textbook
This paper presents a comprehensive review of Dr. Hassan Zrizi's textbook, Reading Comprehension for EFL Students: A Student's Textbook (2018). The textbook is designed to enhance students' strategic interaction with Eng...