INVESTIGATING THE CULTURAL TRANSFERRING TO DESIGN IN THE TRAINERS INDUSTRY
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
This paper is dedicated to the managers, designers and researchers involved in exploring the complexities between marketing, culture and design, especially to those who are employing in the trainers industry. Through my case studies, cultural transferring to design in the trainers industry is feasible for marketing strategies, and provides an upgrading strategy to help trainers enterprises to transform their market positioning and operating modes to obtain better development opportunities.
Authors and Affiliations
Hui-Juan Zhang, Yu Yang
Keywords
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- EP ID EP412807
- DOI 10.26480/icemi.01.2017.157.158
- Views 59
- Downloads 0
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