Investigating the Effect of Competitive Intelligence of Managers on Product Quality (Case Study: Industrial Estates of West Azerbaijan Province)
Journal Title: Journal of Science and today’s world - Year 2013, Vol 2, Issue 1
Abstract
In today's complex world, business has been a more complex structure and different companies every day, try to achieve higher goals benefitting new projects. With the emergence of new technologies, various developments have been created in production and distribution methods, improving quality, and organizational structure of firms. Hence, during these years, competitive intelligence became one of the important concepts of management and combined with the culture of pioneer companies. The aim of present study is to investigate the effect of competitive intelligence of managers on the quality of products of industrial units located in Industrial Estates of West Azerbaijan province. For this purpose, based on theory of School of Management in France (GTILAB), four dimensions of brand awareness (marketing), prior knowledge of competitors, technological knowledge, and social and strategic knowledge have been defined and based on them, a main hypothesis and four sub-hypotheses were defined. Statistical population of this study is consisted from the managers of industrial units in Industrial Estates of West Azerbaijan province and the sample size was selected using random stratified sampling method. To test the research hypotheses, the inferential statistical method (Kendall Tau-b Foundation) was used. The results of the research indicated the effect of competitive intelligence of managers and its four dimensions of quality of products of West Azerbaijani Industrial Estates. Competitive intelligence and brand awareness have the greatest effect on product quality of industrial units of West Azerbaijan, respectively followed by prior knowledge of competitors, technological knowledge, strategic and social knowledge.
Authors and Affiliations
Majid Najafi Khezerloo
Keywords
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