INVESTIGATION OF THE EFFECTS OF ADVERTISING ACTIVITIES ON MARKETING IN HEALTH SERVICES
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 5
Abstract
In order to investigate the effect of advertising activities on marketing from the viewpoints of the students of health sciences, {this study] was prepared as complementary. The survey were administered to 280 students studying in Faculty of Health Science, Selcuk University. The study group expressed that they viewed an advertisement as promoting a goods and service with a score of 61.5%. Among the information resources the patients use to choose hospital, 96.3% expressed that they paid attention the title of hospital and physician. In promoting the institutes presenting healthcare, advertisement is the first prior step. But in our study, it was concluded that advertisement can give a pre-information about hospital with the rate of 62.3%, but that advertisements do not always give with the rate of 46.9. That the way of how health managers can effectively use the marketing factor is specified; and that it makes contribution to literature.
Authors and Affiliations
Fatma Ciftci Kirac,Ramazan Kirac And Rifat Bozca
Keywords
Related Articles
- EP ID EP19939
- DOI -
- Views 294
- Downloads 13
OPERATIONAL ADEQUACY OF WORKING CAPITAL MANAGEMENT OF SELECTED INDIAN AUTOMOBILE INDUSTRY - A BIVARIATE DISCRIMINANT ANALYSIS
The study in general aims at making a study of the management performance relating to working capital in the selected units of the automobile industry in India. It covers seventeen major units in the automobile industr...
ISSUES OF PROVIDING EMPLOYMENT IN UZBEKISTAN
This article is devoted to the analysis of the problem of employment of the young graduates of higher educational institutions. In addition, the article researches the reasons for the youth unemployment, namely, a gap...
ASSESSMENT OF MUSCULO-SKELETAL DISORDER IN FLOWER PLUCKING WOMEN IN FAIZABAD DISTRICT OF UTTAR PRADESH
Women play a significant and crucial role in Agriculture development, livestock production and Floriculture as a manager decision maker and skilled farm worker. In this study attempt has been made to study the role per...
Changing Pattern of Rape in Chandigarh: A Geographical Analysis
In this paper, an attempt has made to study the spatial and temporal pattern of rape in Chandigarh. The geography is the study of areal variation and distribution. To fulfil the requirement and provide a geographical...
PRESENT SCENARIO OF WOMEN EMPOWERMENT – SOME ISSUES
Fortunately, women studies are gaining more and more importance and their efforts and contribution for the development of the family and nation are drawing attention in recognition to their efforts, ability and efficie...