ISSUES AND CHALLENGES RELATED TO EMPLOYEE RETENTION IN TELECOM INDUSTRY: A CASE STUDY AMONG BSNL & PRIVATE OPERATORS IN KERALA
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 9
Abstract
Absenteeism and attrition in the work place are complex phenomena that have significant implications for organizations and individuals alike. Depending upon the type of industry and the products and the services the company sells ,employees attrition and absenteeism metrics include the following: communication effectiveness ,Satisfaction with compensation and benefits plan, Satisfaction with career opportunities, Clear understanding of job, Clear expectation of job performance, Satisfaction with job and company etc etc.Absenteeism and attrition are withdrawal behaviors that can be defined as the tendency to withdraw from their place of work and keep psychological distance between the employees and their work place. India is the fastest growing telephone market in the world. For the investors, Telecom market is a rising sun in India and thus has ample chances to grow and go forward. This industry is attributing a large amount of investments in the country.. In Kerala the major telecom service providers are BSNL, Idea cellular, Vodafone Essar, Tata Indicom, Bharathi Airtel ,Reliance communications etc etc. Among them except BSNL ,all are private operators. In the case of land line and mobile connections together BSNL is the first and Idea cellular is the second. Absenteeism and attrition are common in all industrial sectors. However these phenomena in the telecom sector deserve special attention .Till the advent of new telecom policies in 1984&1999 the telecom service providers were in Government sector. Because of this policy, new market players came into operation which in turn increased attrition. The main objective of this study is to analyze and compare the absenteeism and attrition among employees of the major telecom service providers in Kerala State.
Authors and Affiliations
Sreekumar D Menon and Dr Baby MD
Keywords
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