Urszula RADWAŃSKA
The purchasing power of kids and teenagers is growing, strengthening their status as influ-ence group of consumers. According to that, common marketing techniques have been adjusted to the unique features of juveniles, e...
Urszula RADWAŃSKA (2004). Jeżowce oksfordu Bałtowa. Volumina Jurassica, 2(1), 131-140. https://europub.co.uk./articles/-A-67838
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KIDS AND TEENAGERS AS CONSUMERS – AREAS OF MARKETING RESPONSIBILITY
The purchasing power of kids and teenagers is growing, strengthening their status as influ-ence group of consumers. According to that, common marketing techniques have been adjusted to the unique features of juveniles, e...
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