Компетентність персоналу підприємства як фактор підвищення ефективності виставково-ярмаркової діяльності підприємства [The Personnel Competence as a Factor of Increasing the Efficiency of Exhibition and Fair Activity of the Company]
Journal Title: Traektoriâ Nauki - Year 2017, Vol 3, Issue 6
Abstract
Статтю присвячено теоретичному обґрунтуванню значення персоналу підприємства для забезпечення ефективності ярмарково-виставкової діяльності. На основі аналізу, узагальнення й систематизації наукових джерел висвітлено основні теоретичні аспекти організації виставок за участю кваліфікаційного персоналу та розгляд особистого продажу як вагомого, специфічного інструменту маркетингу. The article is devoted to theoretical grounding of personnel importance for the efficiency of trade fair-exhibition activity. Based on the analysis, generalization and systematization of scientific sources, the basic theoretical aspects of exhibitions involving personnel qualification and review personal sales as an important, specific marketing tools are highlighted.
Authors and Affiliations
Vladyslava Yermakova
Keywords
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- EP ID EP181061
- DOI 10.22178/pos.23-3
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