LATERAL MARKETING IN THE CONTEXT OF THE BLUE OCEAN STRATEGY
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 18, Issue 1
Abstract
The essence of lateral marketing, logic and stages of the process of its realization are studied in the article. The scope and results of application of lateral marketing as a strategic tool in the organization of the market proposal with an exceptional value for the consumer and commercial attractiveness for the enterprise, which opens new sources of profitable business growth, are determined.
Authors and Affiliations
O. Yu. Antyptseva
Keywords
Related Articles
- EP ID EP509327
- DOI -
- Views 130
- Downloads 0
CROSS-CULTURAL MANAGEMENT AS DETERMINANT FOR FORMATION COMPETITIVENESS OF ENTERPRISE
The role, significance and problems of using cross-cultural management in the process of strategic and corporate governance are revealed in the article. It is emphasized that cross-cultural management is allowed to creat...
PUBLIC-PRIVATE PARTNERSHIP AS A TOOL FOR MANAGING CHANGE IN A MODERN CITY
Public-private partnership should be an effective mechanism for attracting private investments in solving the problems of economic modernization of the city of Kiev. Given the potential of this institution, it can be sta...
ANALYSIS OF COLD LOGISTICS MARKET IN UKRAINE: PROBLEM AND PROSPECTS OF DEVELOPMENT
In the framework of this article the situation on the market is considered «сold logistics” in Ukraine. The stages of development of the market of cold logistics are highlighted. According to the phases of development of...
ЗАБЕЗПЕЧЕННЯ ЕФЕКТИВНОСТІ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА
У статті розглянуті проблеми ефективного управління промисловими підприємствами. В роботі порівнюються погляди зарубіжних і вітчизняних спеціалістів щодо вирішення проблеми управління ефективністю діяльності. В роботі ві...
MODERN TRENDS IN INCREASING THE QUALITY OF THE STAFF OF THE COAL MINING INDUSTRY
The paper analyzes the current state of development of the coal mining industry in a global perspective. The essence and results of the experience of restructuring the old mining regions described are on the example of c...