“Life of Medical Representative and Their Job Responsibility in India”
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
This is an attempt to study a life of medical representative and their job responsibility in India. Medical Representative is considered to be the ultimate result of pharma companies due to their persistency in working. Medical Representative meets doctors, chemist and stockiest and they directly influence the prescription of doctors. So from the company side they provide training, product education and marketing skills to their MRs. Many companies provide a hard training of one month to one week depends on the product knowledge requirement and size of the company. The article gives you an overview of how medical representative work and their job responsibilities so new MRs come to know about their job profile as well as it highlights the pharma marketing and their challenges during their working culture.
Authors and Affiliations
Purti Bhatt
Keywords
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- EP ID EP412291
- DOI 10.9790/487X-2008015154.
- Views 90
- Downloads 0
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