LINGUOSTYLISTICS IN MODERN UKRAINIAN ADVERTISING
Journal Title: Мова - Year 2014, Vol 0, Issue 22
Abstract
Advertising style is one of the artistic techniques closely connected with the history, tradition and socio-political life of the country. Special attention is paid to the problem of the status of style, semiotics of advertising and its implementation on linguistic and cultural level. The place and role of advertising texts are investigated as a result of the implementation of discursive practices on a verbal level. Functional, axiological and normative aspects are fixed and normative aspects in formation of manipulative influences of modern Ukrainian advertising are defined. The focus of the role of Genre and stylistic system of modern Ukrainian advertising should be considered as creative force in national culture.
Authors and Affiliations
Iryna В. IVANOVA
Keywords
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