Luxury in a Post-Growth Society – Success or Disparity?
Journal Title: International Journal of Applied Research in Management and Economics - Year 2021, Vol 4, Issue 4
Abstract
This study examines, based upon four guiding research questions, how change towards a post-growth society can take place and what consequences this will have for society, i.e. as well the individual consumer, but especially for luxury as a concept and the luxury market as purveyor of goods considered luxurious. In a mixed-method approach, expert opinions, collected via qualtiative interviews, and consumer perceptions, collected via a quantitative online survey, are analyzed joinedly. The results of a content analysis and statistical tests indicate that the change to a post-growth society does not necessarily have to be accompanied by a decline in consumption, even if the majority of consumers would be prepared to support such a decline, at least to a limited extent, in order to improve the overall social situation. Whether luxury or the luxury market has a right and a potential to exist in a post-growth society can also be confirmed, whereby it is clearly emphasized that a change of today's luxury companies towards more sustainable and resource-saving business models is essential to not become obsolete in a post-growth society.
Authors and Affiliations
Laura M. Galic, Jens K. Perret
Keywords
Related Articles
- EP ID EP745405
- DOI https://doi.org/10.33422/ijarme.v4i4.767
- Views 34
- Downloads 0
Are Electronically Developed Countries Gaining More from ICT Investments?
This paper examines whether electronically developed countries are gaining more from investments in information and communication technology (ICT) products. Previous research in the field has extensively used the GDP per...
Board of Directors Influence on Leverage: A Conceptual Perspective
Board of directors are considered as an important proxy of corporate governance mechanism. Corporate governance plays a significant role in the development structure of stock market and businesses growth. In Gulf Coopera...
The Impact of Brand Experience on Brand Engagement with Meditating Role of Brand Love and Brand Trust
The present study aims to investigate the impact of brand experience on brand engagement with mediating role of brand love and brand trust. Within the literature, there have been a select few studies that have focused on...
Designing An Intelligent In-Home Healthcare System
Due to the middle-aged population, the need for health services is increasing and more staff is required to visit and serve the homes of the elderly people. For many years, the shortage of specialized nurses and hard ser...
Measuring and Improving Service Quality in The Context of a Higher Educational Institution: Human Science Students’ Perceptions at Sariputta College, Muse, Northern Shan State, Myanmar
The main purpose of this research is to determine the current situation of the five SERVQUAL dimensions of service quality instrumentation: tangibles, reliability, responsiveness, assurance, and empathy. These dimensions...